What the colors mean, and what they don't

The badge answers one narrow question: can you sell pure honey from your own bees, direct to consumers, without a food license? It says nothing about flavored or infused honey (which almost always needs more), wholesale or online sales (often a different track), or apiary registration (a separate requirement in several states, whether or not you sell). The label wording each state requires is on its page.

Selling outside the US

The rules differ by country. There are separate guides to selling honey in Canada, selling honey in the UK and selling honey in Ireland, covering their labelling rules, lot numbers and required registration.